Collateral design consists of a wide range of different design possibilities, dependent on the client, business, and demographic the marketing is geared towards. Collateral design consists of anything the client wants to use to promote their business. 

In the design industry, many collaterals are not executed effectively. The most common mistake is simply adding a logo to an object such as a t shirt, coffee mug, pen, flash drive, etc. 

At John Webb Designs we take it a step further. We add creative elements which accompany the logo, making the piece more visually appealing, easily recognizable, professional and highly increase it's impact. In addition, every aspect of our client's brand should be consistent throughout all the visual materials and we make that our responsibility.